be lovely.: Indeed.

The Mission:

The goal of be lovely is to

“inspire the essence of elegance.”

In today’s society, it can sometimes be difficult for girls and women to express who they are. The choice of a woman deciding to carry herself in a traditionally feminine manner is often looked down upon; with such negative connotations as the practice makes a woman look weak or is demeaning to her gender. Be lovely wants to rid of that state of mind and show that femininity is nothing to be looked down upon, but rather something to be celebrated; that choosing to embrace femininity does not mean “weakness,” but rather it shows grace, charm, and pride in being a lady.

A strong lady.

The idea behind this project is not only what the above states, but also to show girls and women how beautiful being female is, to celebrate our individual and collective beauty as women, and to inspire the essence of elegance--to be lovely.

January 24, 2014

Indeed.

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